Pokerist is one of the most popular games in the world and Kama Games have an audience of approximately 80 million unique users and 1 million daily active users. Award winning Pokerist(R) Texas Poker, was named one of the Best Apps by Apple, #1 Top Grossing App on the Apple App Store in 89 countries as well as being in the Top 5 Google Play Grossing Apps in 24 countries.

Kama Games asked us to produce its seasonal campaign across digital channels. The concept had to communicate the values of real, social, fun, free poker game. It also had to support localization across global markets.

Our creative team developed a highly immersive 360 video concept to put the user at the heart of the experience. Based around a circular poker table with the 360 camera in the middle, a host of interesting characters and of course, a game of Texas hold’em poker.

We delivered a 360 film first for our clients and this was also a world first 360 film in the social casino marketing world.