Brand & Digital Project Management
Cultural Learning Alliance
Rebrand and transition our legacy website and archive to a new, future facing website to support our campaigning.
The Cultural Learning Alliance champion a right to arts and culture for every child. They are the leading source of arts and cultural education news, insight and opinion in the UK. They use evidence to demonstrate the ways in which an arts-rich education provides skills for life and skills for work, enabling all children to fulfil their potential.
We share their belief that every child should have access to the benefits that arts and culture bring, therefore we were delighted to be asked to project manage their rebrand and the creation of a new website to support their important work as follows:
- Introduce the organisation to diverse audiences across and concerned with the expressive arts, culture and education
- Position the CLA as the authority on policy, research and evidence as regards the role of the expressive arts and culture in the development of children and younger people, and their wider societal benefits
- Provide a resource that can be used to advocate for an campaign around a rethink of the state education system.
Working alongside the CLA’s board, Steers McGillan Eves who created the new identity and our webmaster of choice, Mark Mapstone, together we wrangled a large amount of largely academic content, including content from a number of sources in order to create a clean and bold new identity and website- just in time for 2024’s General Election Campaign.
